How do clients assess the effectiveness of an EOG implementation?
In the optimization of a total customer experience EOG make extensive use of high fidelity simulations which are used in testing with significant numbers of core customers. This focus on testing of optimized experiences with real customers using high fidelity simulations produces results that are first and foremost mapped against the original business objectives of the sponsoring organization. This gives management an objective means of comparing proposed enhancements against real business objectives. This is especially powerful for early stage companies that have minimum resources and are seeking additional rounds of financing.